Measuring the success of your podcast is a multifaceted task. There are three ways you can measure your audience.
- Web traffic – A must for any website
- Media downloads – Your viewing or listening audience
- Audience survey – Understand your audience
We recommend using Web Traffic and Media Download Statistics to measure your podcast and website.
Measuring Web traffic
Measuring Web traffic is a great way to determine how users interact with the written content you post on your website. Web statistics can be measured using the tools listed.
- Google Analytics
- AWStats (provided by your website hosting service)
- Webalizer (provided by your website hosting service)
Web traffic tools will measure Web browser traffic from browsers such as Firefox, Internet Explorer, Safari and Google Chrome.
Measuring media downloads
Measuring media downloads is a great way to determine who is listening/watching your media content. Media downloads can be measured using the following services.
- Blubrry Media Statistics (available to blubrry.com members)
- RawVoice Media Statistics (enterprise level unbranded statistics)
Media download statistics allow you to measure media download traffic from Web browsers, Internet connected TV’s such as Samsung Internet TVs, smartphones such as Android or iPhone, and via podcast directory sites such as Blubrry.com and iTunes.
An audience survey is an easy way to find out basic information about your audience. You can make your own audience survey using Google Forms, but we highly recommend you use the survey available for Blubrry members. The Blubrry audience survey is a small and simple survey you can add to the sidebar of your website. Results are available in real time.
Problem with measuring feed subscriptions (FeedBurner)
Feed tracking tools allow you to measure traffic from feed readers iTunes. It is important to note that feed tracking tools primarily track when the feed is accessed. It does not tell you when an episode has been downloaded.
Measuring feed subscriptions using FeedBurner or other similar service used to be is a great way to determine who is subscribing to your blog or podcast. Modern podcast and blog readers such as iTunes and many other applications rely on cloud-based management of feeds. Because of this, feed subscription numbers from services such as FeedBurner are no longer accurate. Though the data provided is insightful, it cannot be relied upon. You will most likely have more readers and subscribers than these services can report.