One of your first tasks in establishing your podcast will be to decide whether to create Audio or Video or both. Here are some thoughts:
- Wide distribution. Every portable media player, Internet connected phone, desktop media software and Internet connected TV device can play MP3 audio.
- Keeps it simple. Audio is much easier to create than video, limiting your production time.
- Minimal investment. You don’t need a lot of equipment to get started. You only need a simple USB headset and freeware such as Audacity.
Audio is easy to create, reaches the widest range of devices and, at minimum, requires you to purchase a headset. Audio does have a few formats you can pick from, so we recommend you read our Audio Formats page for recommendations on what format to use for your podcast.
- Focused distribution. Video is more likely to be consumed on a computer and in front of a TV than audio.
Video is not as easy to create as audio and requires additional steps in order to provide the appropriate formats to maximize your distribution to as many devices and applications as possible. We recommend you read our Video Formats page for more insights and details on the different formats.
Audio and Video
If you have the time, creating both audio and video will maximize your content’s exposure on all mediums.
IMPORTANT: iTunes works best if video podcasts are syndicated in a separate feed from your audio. If you are using Blubrry PowerPress podcasting plugin, we recommend utilizing the Podcast Channels feature to create both an audio and a video podcast feed channel.