Small change, big impact.
Partial download reporting is free as part of your IAB Certified podcast hosted stats through 8/1/19. Not a Blubrry Podcast Hosting customer?
You pour your heart and passion into every podcast episode, hoping that hard work translates into a growing audience. And you track your podcast stats every episode. But how do you know if those downloads meant a listener downloaded the whole show? How do you know–quantitatively–if your audience paid attention from start to finish? Unless you know that, it can be difficult to improve your programming. That’s why Blubrry–the first IAB Tech Lab Certified podcast stats provider–is offering partial download reporting for free as part of our hosted podcast stats until beginning May 15, 2019 through July 1, 2019. You can purchase this premium feature beginning July 1, more details to come.
What is partial download reporting, and why do you need it?
Blubrry’s hosted stats platform is already certified by the IAB Tech Lab to the highest industry standard, which means you can trust the data we report to be ridiculously accurate. That means you can make more informed decisions about your content and paint a clearer picture to potential advertisers. Something that’d make an already industry-leading podcast stats platform even better? Partial download reporting. It may not look like much, but that small increase in data means a big increase in audience insights. With our proprietary approach, our system sifts through your downloaded data and determines, with uncanny accuracy, which of those downloads were complete and which weren’t. That means you’ll be able to tell when & where you might have lost your audience’s attention. Which means you have another tool in your arsenal to keep improving your podcast content, pacing, and format.
PLEASE NOTE: This is a premium feature for which there will be a small upgrade fee beginning July 1st.